Fatatry
El Hussien.
A campaign connecting an Egyptian restaurant’s heritage with a younger audience through identity, content, and everyday food culture.
Heritage with
a fresh voice.
Our brief was to make the restaurant’s authentic experience relevant to younger audiences while retaining its existing customer base.
I contributed to on-site interviews, audience and competitor research, the tourist persona, objectives, and content strategy. Working with the team’s visual assets, I finalized the logo in Illustrator, assembled the brand kit, and designed campaign applications.
The work presented here is a university campaign project. Its objectives were proposed targets, rather than measured campaign results.
Building the identity.
My work: logo finalization, brand-kit assembly, and supporting rationale. The illustration, pattern, colour-palette, and mockup work was developed with the project team.
Made for the campaign.
My social layouts, billboard designs, and a postcard-style sticker.
The campaign film.
My contribution: shared cinematography with Lobna Elshenawy and Shahd Moataz. Direction and editing: Zeina Ahmed. Storyboarding: Lobna Elshenawy, Shahd Moataz, and Miral Ayman.
A voice for the campaign.
Audio assembly: Yara Hokan · Beat: Zeina Ahmed